Clickbait & phishing scams cause plenty of financial & technical damage. Remember these points when receiving unknown emails or phone calls.

• If someone calls you from an institution, don’t assume they’re calling from that institution. Call them back on the main switchboard. Caller ID isn’t real anymore, not when it matters.
• If someone emails you about something urgent, get their phone number and call them. Don’t hesitate to ask questions and don’t send money. The ‘sender’ field isn’t real anymore either.
• It’s now cheap and easy to impersonate someone’s voice and to create digital photographs and videos that seem real.
• Don’t use Paypal’s friends and family button to buy things online.
• Don’t buy gift cards for someone who reaches out to you.

Source: Seth Godin.